We understand the business.
What it does, who it serves, the impression it wants to make and where it will appear.
LOGO / VISUAL IDENTITY / BRAND IDENTITY
Logo and brand identity. Make it recognisably you.
A business appears on websites, social media, adverts, proposals, emails and documents. They do not need to look identical — but they should belong to the same brand.
A good identity is more than an attractive logo. It is a visual system that makes you recognisable again and again.
I need a brand identity →
IDENTITY SYSTEMCONSISTENT
BRAND.
Logo · Colour · Typography
WEB / SOCIAL / ADS / DOCUMENTS
IDENTIFIER ≠ SYSTEM
The logo is only the beginning.
Important. But not enough on its own.
If you have a logo but every other asset uses different colours, fonts, imagery, graphic styles and layouts, you do not have a coherent visual system.
A brand identity means you do not have to reinvent how your business looks for every new channel.
The logo is the identifier. The visual identity is the setting that makes it recognisable.
NO FINISHED BRIEF NEEDED
You do not need to arrive with a finished visual idea.
That defines the direction.
Character, visual priorities and usage context come before specific graphic decisions.
We build a system.
Logo, colour, typography and usage guidelines support one another.
You do not need to write a design brief yourself. It emerges from our work together.
CHARACTER
Brand first. Form second.
A law firm, a mobile tyre service, a premium beauty brand, a SaaS product and a local restaurant do not need the same visual language.
So we do not begin by asking “what looks trendy right now?”
Instead, we ask: what business should this visual system represent?
Serious. Fast. Technical. Premium. Approachable. Reliable. Bold. Minimalist.
The design should support that.
MARKET CONTEXT
It is worth looking at competitors too.
Not to copy them, but to see which colours, shapes and styles recur in the category, which brands blend in and where a more distinctive visual direction is possible.
LOGO / USABILITY
What makes a good logo?
It is not about having lots of detail or pleasing everyone at first glance. A good logo has to work.
Large and small.
It stays recognisable from a website header to a profile picture.
On light and dark backgrounds.
It is not optimised for just one mockup.
In colour or even a single colour.
The form works on its own.
In digital and physical use.
Usability matters as much as appearance.
NOT THE GOAL
Drawing everything into it.
A logo does not need to explain every service, value and story at once. Too much meaning often weakens recognition.
GOAL
To work recognisably.
Sometimes a strong wordmark is the best solution. Sometimes a simple symbol, or both together. It needs to be recognised, remembered and easy to use.
COLOR SYSTEM
Colour with a purpose.
Colour is more than decoration. It adds character, highlights, organises, differentiates and creates consistent visual connections.
Primary colours establish the brand's character, while secondary shades provide flexibility across different applications.
Background, contrast and functional colours make the identity work across a complete digital interface, not just on a business card.
TYPOGRAPHY
The brand speaks even when you are only reading.
Type adds character, but must also remain readable and usable.
01
Character
Technical, elegant, friendly, classic or neutral — tailored to the brand.
02
Headings
Large typography sets the visual tone and helps create hierarchy.
03
Longer text
Character must not override readability.
04
Mobile
The system must stay clear and consistent on small screens.
05
Documents
It should support the same visual tone in materials beyond the web.
DIGITAL USE
The identity needs to work online too.
An identity that only looks good in a mockup is not enough. The real world needs buttons, headings, backgrounds, cards, icons, photos, mobile views and different content lengths.
Design does not end when the logo is exported.
Website design →
brand.system / web
The same character
Colour, typography and visual hierarchy come together in the web interface.
Real components
A strong identity can be applied consistently from buttons to the mobile layout.
SAME BRAND / DIFFERENT FORMATRECOGNIZABLE
BRAND.
Social presence
POST / STORY / COVER / VIDEO
SOCIAL MEDIA
People should see the same brand on social media.
An Instagram post can be more playful, a Facebook cover more informative and a short video more dynamic. But the visual DNA should remain recognisable.
Colour. Typography. Graphic elements. Image treatment. Mood.
Each week's creative is not a separate invention. It is the same brand appearing in different forms.
Social media management →IMAGERY
Visual content should have a distinctive world of its own.
An identity is truly usable when new images and videos can fit into it. It helps to define imagery, lighting, mood, typography and recurring graphic elements.
That makes even new creative recognisably part of the brand.
AI video and visual content →
VISUAL DIRECTIONEXTENSIBLE
IMAGE+MOTION
Light · Mood · Typography · Motion
NEW CONTENT / SAME DNA
REFRESH
An existing logo can become a better system.
You do not always need to discard everything. The logo may be familiar and effective, while the typography is outdated, the colour system is missing, suitable logo versions are unavailable or the surrounding visuals have become inconsistent.
In that case, the identity can be refreshed while retaining the valuable elements that people recognise.
Not every change needs to be a complete restart.
NEW DIRECTION
When is a completely new direction worthwhile?
The business has changed.
It now represents something very different from when the old identity was created.
A new market or audience.
The old visual language does not support the new positioning.
The appearance has fallen behind the quality of the service.
The business has developed, but its visual impression has not kept up.
The system has fragmented.
There is no longer a consistent foundation worth carrying forward.
A new logo file alone is not the answer. A new visual foundation is needed.
DECISION
Brand refresh or complete redesign?
Brand refresh
Some recognisable, valuable elements stay, while the system becomes more organised and usable.
- Refined logo
- Updated typography
- A more coherent colour palette
- A more usable digital system
Complete redesign
A new visual foundation is created when the old system can no longer represent the business well.
- New visual direction
- New logo system
- New colour and typography system
- New visual character
The choice depends on how much of the existing brand remains valuable and usable. We redesign everything when there is a reason, not simply because we can.
ONE SYSTEM / MANY APPLICATIONS
A good identity gives you something to keep working with.
Website
Colours, typography and components in one digital system.
Social
Posts, stories, cover images and motion content with the same visual DNA.
Advert
Campaign creative that recognisably belongs to the brand.
Documents
Proposals, presentations, email graphics and other business materials.
Video
Typography, imagery and graphic elements in moving content too.
GUIDELINES
Brand guidelines. To keep it together over time.
The more places a brand appears, the easier it is to drift gradually from the original system.
LOGO
Logo usage
Which version to use when, and where it remains legible.
COLOR
Colours
Clear use of primary, secondary, background and functional colours.
TYPE
Typography
Simple rules for headings, body text and digital use.
IMAGE
Visual elements and image usage
What fits the brand and what takes it in a different direction.
RULE
A practical, proportionate guide
You do not need a hundred-page brand book. You need guidelines you can actually refer to while working.
HANDOVER
The files need to be usable too.
You receive more than a single JPG logo. Depending on the project's scope, we prepare versions and information that can actually be used.
VECTORVector logo
DIGITALWeb version
LIGHT / DARKBackground versions
MONOSingle-colour version
An icon or favicon, profile picture version, colour codes, typography information and brand guide can also be provided if needed.
The identity is made for use, not just presentation.
PROCESS
How the identity is created.
We discuss the audience, services and desired impression.
Where needed, we examine the market, competitors and the category's visual context.
The mood and design direction take shape.
The main visual elements and the system's foundations are created.
We see how the system works online and in other relevant contexts.
The required files and usage guidance are prepared.
SCOPE
What can you receive?
The exact contents depend on the project. We deliver not only how it looks, but how to use it.
01Logo design
A new identifier and the required variations.
02Logo refresh
Carrying existing value forward.
03Identity concept
Visual direction and character.
04Colour palette
Primary, secondary and functional colours.
05Typography system
Headings, body text and digital use.
06Secondary elements
Graphics, icons or symbols as needed.
07Digital foundations
Visual direction for social and web.
08Brand guide
Simple rules you can actually use.
PRICING
Logo and brand identity design pricing.
Refining an existing logo, designing a new one, creating a basic identity and building a complete visual system across several applications are different tasks.
CUSTOM IDENTITY
Visual system
The quote is based on
What system needs to be built?
- + research required and project depth
- + logo system and identity elements
- + applications and channels
- + scope of deliverables
We do not start by counting how many logo versions will appear in a PDF.
Request a brand identity quote →SELECTED WORK
Real projects.
An identity should not be viewed in isolation. What matters is how it works on the website, in communication and content, and in the business's real environment.
View portfolio →FAQ
Frequently asked questions.
What is the difference between a logo and a brand identity?
A logo is one identifying element of a brand. The visual identity is a broader system that can include colours, typography, graphic elements, imagery and rules for their use.
Can I request just a logo?
Yes, if that is what you need. However, it is worth defining at least the colours, typography and basic usage system it will work with.
Do I have to tell you what the logo should look like?
No. You do not need a finished visual idea. A suitable direction can be developed from the business, audience, market position and desired character.
Can you rework an existing logo?
Yes. If it has qualities worth retaining, the existing logo and identity can be refreshed instead of completely redesigned.
Will I receive different logo versions?
Depending on the project, these can include alternative layouts, light, dark, single-colour and digitally optimised versions.
Will the identity work on a website?
Yes. Digital usability is an important part of the design process, so the system can be applied online.
Do you provide a direction for social media too?
Yes. Developing a visual direction and assets for social channels can form part of the project.
Will there be a brand manual?
Yes, if needed. Its scope depends on the project's size; for many businesses, a short, clear and practical guide is more valuable than an oversized document.
Do you look at competitors too?
Yes, where useful. Reviewing competitors' visual communication can help the new identity avoid blending into the category.
How long does production take?
This depends on the project's depth, the amount of research and concept work, and the number of identity elements required. A logo refresh and a complete visual system involve different amounts of work.
RECOGNITION / CONSISTENCY
Do more than have a logo. Have an identity of your own.
Your business communicates before anyone has read a single sentence about it. Through colour. Form. Typography. Images. Rhythm.
Make it deliberate. Recognisable. Usable. And consistently yours.