Even a technically perfect website can perform poorly for a business.
If the offer is unclear. If visitors receive information in the wrong order. If nobody finds it. If there is nothing to communicate. Or if everything behind the scenes still happens manually.
That is why the work has broadened
Today, I am just as interested in why someone searches for a service, what makes them trust a business, how a prospect reaches the point of contact and what happens afterwards behind the scenes.
KEY IDEA
A good digital solution is not an isolated technical task. It fits the way the business works.