SEO and Google Search
When someone searches Google for a service, they decide what to click based on the search result and page content. Search engine optimisation brings together relevant topics, well-organised pages and technical accessibility.
Articles and topics
Keywords, Google indexing, Search Console, search traffic and GEO-based visibility in AI search.
SEO fundamentals and planning
Keywords start with customer questions and search habits. Page titles, copy and links help show Google what content is about.
- What is SEO? Search engine optimisation for businesses
- Keyword research for businesses: what do customers search for?
- On-page, off-page and technical SEO: what's the difference?
- How long does SEO take to work for a new website?
- How much does SEO cost, and what affects a quote?
- SEO or Google Ads: which should your business choose?
- How to choose an SEO specialist and measure their work
Indexing and technical checks
Google Search Console shows which pages Google knows about and what technical signals it has detected. Indexing, canonical URLs and crawling are closely connected.
Traffic drops, migrations and fixes
Several things can explain a redesign, migration or change in site traffic. These guides explain the role of verifiable data and appropriate SEO steps.
GEO and AI search
Generative engine optimisation builds on SEO. These guides explain GEO, how it can work alongside SEO, how Google AI Overviews and AI Mode work, and how to assess search visibility.
- What is GEO? Generative engine optimisation explained
- SEO vs GEO: what's the difference and how do they work together?
- How can people find my business through AI search?
- What are Google AI Overviews?
- Google AI Mode: how AI-powered Google Search works
- Measuring GEO: how to assess AI search visibility
Related topics
SEO and search engine optimisation
I work on search engine optimisation, technical SEO and improving search visibility. The aim is to align website content and functionality with real customer searches.