Google Ads and Online Advertising
An advert is more likely to reach the right prospect when the search, the message and the landing page all address the same need. Targeting, budgets and performance measurement together show how a campaign is working.
Articles and topics
Campaign launches, costs, results and social media.
Getting started with Google Ads and its costs
Google Ads can reach people based on their search intent. Keywords, ad copy, budget and landing pages all contribute to campaign performance.
When campaigns are running but not working
Enquiries and calls matter alongside clicks. Reviewing campaign data and landing pages helps explain what happens after someone clicks an ad.
Facebook and Instagram
Facebook and Instagram reach people in different situations from search ads. An ongoing presence, creative content and target audiences all matter in planning.
Related topics
Online advertising campaigns
I work on planning online advertising campaigns and developing websites that support them. Measurement and the next customer step are part of every advertising objective.