CRM module — targeted development
For example, a new quote tracking interface, a custom task list or a connection between two existing systems. A good starting point when an operational foundation needs an important additional capability.
CUSTOM CRM PRICINGPROJECT SCOPE · INVESTMENT · RUNNING COSTS
Custom CRM development pricing.With clear project planning.
The value and cost of a custom customer management system start with the business problem it needs to solve. A basic customer and quote management interface, a system connecting several teams and a complex, integrated business application involve different development work.
The final quotation is based on the specific tasks, connections and handover scope.
CRM / PROCESS FLOWWORKFLOW EXAMPLE
One system. Traceable steps.
01
Project scopeWhich process are we building?
02
ModulesWhat is included in the first phase?
03
QuoteScope of work, handover and operation
DEVELOPMENT BUDGETS
Custom CRM development prices: what should you budget for?
The cost of CRM development primarily depends on whether we are adding a feature to an operational system or building a custom customer management system for a complete workflow. The following indicative prices represent different development scopes.
| Development level | Indicative price | What kind of work is it intended for? |
|---|---|---|
| CRM moduleA targeted feature for an existing system | From HUF 690,000 | For example, quote tracking, task assignment or a simple connected administration interface; not a complete CRM. |
| CRM StartAn initial custom customer management system | From HUF 2,490,000 | Customer and contact records, one sales process, basic tasks and a clear administration interface. |
| CRM BusinessA CRM covering several workflows | From HUF 4,990,000 | Custom statuses, several roles, quote tracking, targeted automation and reporting requirements. |
| CRM PlatformA complex, integrated business CRM | From HUF 9,900,000 | Several teams, more complex permissions, custom modules, external system connections, migration and testing requirements. |
These are indicative starting prices, not fixed feature lists or products available for immediate purchase. Detailed features, scheduling, verification, handover and ongoing support are finalised in the project proposal.
DEVELOPMENT LEVELS
What distinguishes the CRM development levels?
Cost is determined by the depth of the workflow, rather than the number of screens or prebuilt features. We choose a solution that fits the team's current work.
CRM Start — your first custom system
Unified customer and contact records, one clearly defined customer journey and management of upcoming tasks. For a team whose first priority is making scattered work transparent.
CRM Business — several teams and processes
Several roles, more complex quote management, custom statuses, automatic tasks or custom reports. This level also involves coordinating the work of different departments.
CRM Platform — a complex business environment
Several business units, custom modules, larger data transfers and several external system connections. Development phases are structured around business priorities.
What makes a quotation meaningful:
After discovery, it is clear what the first working version contains, which connections we will build, what handover includes and what belongs in a later development phase.
WHAT IS BEHIND THE PRICES?
Concrete scope examples for the four CRM levels.
The published indicative starting prices help explain the scale of the project. The examples below are not fixed package commitments: the same level can involve very different work depending on data quality, the number of roles and integration requirements.
| Level | Illustrative initial scope | What can increase the scope? |
|---|---|---|
| CRM module — from HUF 690,000 | One targeted feature for an existing system: an internal quote tracking screen or task assignment | An uncertain external API, several permission types, large data transfers |
| CRM Start — from HUF 2,490,000 | Custom customer and contact records; one deal workflow; tasks; a basic administration interface | Complex historical data imports, special business rules, many custom views |
| CRM Business — from HUF 4,990,000 | Several roles and connected workflows; quote tracking; targeted automation; management views | Several external systems, custom document workflows, detailed reporting logic |
| CRM Platform — from HUF 9,900,000 | Complex CRM architecture serving several teams; modules, system connections and a handover plan | Resolving conflicts between several data sources, detailed migration, demanding operational requirements |
PRICING AI DEVELOPMENT
Where does AI CRM integration fit into the budget?
AI should not be treated as a single generic “intelligent CRM” surcharge. A feature summarising an incoming message has a very different scope from a sales assistant that uses data from several systems and requests approval.
A simple, targeted AI feature
For example, summarising enquiry text on an existing CRM record. Input fields, the interface and the point at which a colleague accepts the result all need to be considered.
A more complex AI workflow
Summaries of several documents and customer histories, field suggestions and different next steps. Technical connections and evaluation cases may require more extensive planning.
Model usage and operating costs
Beyond development, an external AI service may charge per request or according to usage. This needs a separate estimate based on expected volume and the type of task.
Quality assurance as part of the project
We use predefined test tasks to check usefulness, incorrect classifications, human approval and the handling of inaccurate responses. AI development costs cover more than “connecting an API”.
BUSINESS CONSIDERATIONS
How can you responsibly assess the value of a CRM investment?
A return on development investment cannot be guaranteed in advance using a generic percentage. Your own data can, however, inform the decision: monthly enquiry volume, the administration required for each quote and how often follow-ups are forgotten.
Record current effort
Estimate the time spent manually copying data, searching for information, updating quotes and coordinating internally. Automation cannot eliminate every minute.
Identify the business bottleneck
If the team cannot identify who owns the next step for an entire day, we treat that separately from a request for additional reports. We can prioritise the urgent problem.
Define the first phase
Plan features together when they jointly solve a real task. Phasing helps prevent rarely used extras from delaying the first version.
Trackable results
After launch, you may be able to measure quotation turnaround time, the proportion of up-to-date deals or the number of forgotten tasks. We agree the measurement method before development.
QUOTATION AND DECISION
What does a more precise CRM development quotation include?
Published pricing helps you understand the budget range, but a single figure is not enough for a larger custom system. Scope and acceptance criteria are at least as important to the decision as the starting price.
A defined core business process
Which customer journey will be usable when the project is finished? Which modules and roles are included in the first phase? “Custom CRM” alone is not a precise enough commitment.
Features and exclusions
The planned interfaces, data, reports, system connections and migration work must be specified, along with anything that may require a separate development phase.
Realistic handover criteria
Which trial tasks will verify that the system works? For example, receiving a quote request, assigning it to an owner and handing it over to another team.
Operation after development
Support, hosting, third-party charges, AI usage and later expansion can be treated separately. This helps you understand the total operating cost.
BUSINESS EXAMPLES
The same word, “CRM”, can mean very different development work.
Three illustrative situations help explain why project scope and price vary.
Lost quote requests
Enquiries arrive through the website and by telephone. The aim is a shared customer list, an owner and a next task. A focused customer management system may be appropriate for the first phase.
A lengthy quotation process
Several contacts, quote versions, discussions and colleagues are involved in one deal. The system needs to connect the process, roles and management overview.
From sales to delivery
An accepted quote triggers customer-related tasks and internal administration, connected to several applications. This calls for a more complex, integrated system design.
These examples are illustrative; none is a specific client reference or a guaranteed package scope.
PRICING FACTORS
What determines the cost of CRM development?
The price reflects the total development and testing work required. The key question is the extent of the business process the system needs to handle reliably.
01 / DETAIL
Customer and data model
Which customer, quote and task data do we record, and how are they connected?
02 / DETAIL
Workflows
How many genuinely different sales or delivery steps need support?
03 / DETAIL
Roles and views
Do managers, salespeople and operations staff need different interfaces?
04 / DETAIL
Integrations and data transfers
Which existing tools must the system communicate with, and what condition is the starting data in?
05 / DETAIL
Testing and rollout
Which real workflows will be used to assess the finished system, and how will handover take place?
06 / DETAIL
Operation and further development
What hosting, backup, support, new feature and monitoring requirements are expected?
THE QUOTATION PROCESS
How the development quotation becomes precise.
A clearly scoped CRM project defines the first development phase, key processes and agreed handover tasks in advance.
01
Review current operations
Which systems do you use, where does the process need improvement, and who works in it?
02
Set priorities
What should deliver tangible results in the first version?
03
Scope of work and schedule
Which features, integrations and tests belong in this development phase?
04
An itemised, clear quotation
The agreed development, handover and ongoing operation can each be understood separately.
THE FULL COST PICTURE
Development and running costs: view them separately.
Building the system is a one-off development project. Hosting, operation, backups, later expansion and support may incur separate costs depending on the solution.
A business decision criterion
Assess the investment's value by how much repetitive work it removes from the team, how much clearer the process becomes and what further development it enables. Estimate the expected outcome against your actual current operations.
FAQ
Frequently asked questions.
The questions businesses most often ask before CRM development.
How much does custom CRM development cost?
Indicative starting prices reflect the scope: a CRM module from HUF 690,000, standalone CRM Start from HUF 2,490,000, CRM Business from HUF 4,990,000 and a complex CRM Platform from HUF 9,900,000. Starting prices do not include unlimited features; the exact commitment is defined in the quotation.
What increases CRM development costs?
Additional custom processes, user roles, external system connections, data imports, complex reports or special approval rules can require more development and testing work.
Can we start with a smaller CRM?
Yes. A first, clearly defined working part can be built, such as customer records and quote tracking, with further modules added later.
Are there recurring costs after development?
Hosting, operation, backup, support and later development requirements vary by project. These should be specified separately from the development fee in the quotation.
KALUZSA KRISZTIÁN · CUSTOM WEB DEVELOPMENT
Let's build around the way your business works.
Show me how your team currently works, where deals get stuck and what you want to achieve. We can then discuss the right CRM solution and the next development step.